So, here's the label story. I "let" Amber do all the project management with our labels...it's intensive work from creation, approval to final print. She creates the front and back label (with help from our creative team CKA and Tapp) and then sends it to me to check for any potential typos, content issues etc. I then act as if I've been in charge the whole time and point out all the changes needed. If any of you have worked with us you'll know that goes over really well, NOT. It's almost comical and we've actually learned to laugh at ourselves, quite often. So, once she gives the final G-O, we go to print. The actual creation of labels has always been very vague to me. I am very visual so in my mind the labels miraculously appear and we put them on the bottle. Bob Seitz, of Tapp Technologies, has been extremely helpful in getting us from point A to point B and sent us a visual story of how our labels get printed. Fun stuff so thought we'd share. You can click on this link to see for yourself.
Our 2007 Calico White will be ready April!
